For the 2018 Winter Olympic and Paralympic games, it is clear that brands are sending a new message to viewers by highlighting individuals of all abilities
Although several advertisers have reportedly cut back their ad spending for the winter olympics, the companies that will air creative advertising campaigns during the 2018 PyeongChang winter games are ready to show a new narrative of what it means to have “ability.”
Here is an overview of commercials that feature athletes and individuals succeeding in today’s world:
